It’s opening day at Silver Dollar City and the hype machine behind the new 2018 roller coaster project has turned up another gear. Park general manager Brad Thomas tweeted a photo earlier today of a new sign that has appeared in the ThuNderaTion queue line. In classic SDC humor, the sign tells visitors not to peek over the fence and provides a mysterious web address at the bottom. The /WildMountain? site redirects to a page inviting users to enter their contact details for a chance to hear the news about the ride firsthand as it breaks from the park itself (and of course to receive general news and ads from the park). This is a typical element of theme park marketing these days, following many other media hype campaigns that other parks have used for their new roller coasters. We have been told that the park plans a long and intriguing teaser campaign for the new coaster that will last until August when the new ride is finally revealed.
So what about the significance of the /WildMountain? web address? It is a matter of public record that HFEC has two unused trademarks that have been set aside specifically for roller coasters: “Time Traveler” and “Wild Mountain”. The address indicates the latter is being used, but the earlier concept pitches certainly indicated that they were exploring a creative theme involving phony time travelers. Which name is real and which is the red herring? Only time will tell.
Be sure to stop by the teaser site and sign up for the updates directly from the park!