Silver Dollar City had more bodies come through its gates on August 2, 2014 than on any other date in its 54-year operating history. The park had 24,000 visitors that day, topping out a week that saw over 100,000 visit the park. Attendance was driven by a variety of factors including the end of summer, the Midnight Madness special, and the final operating days of Geyser Gulch. More details and official statements from the park can be found on this news article.
To put those numbers in perspective, a number of smaller amusement parks around the country typically get only 300,000 to 500,000 visitors through their entire operating seasons. Silver Dollar City’s yearly attendance numbers are not typically made public, but based on past reports they are estimated to be somewhere around 2.2-2.4 million per year, making it one of the larger theme parks in the U.S.
Moonlight Madness and Midnight Madness are now a regular yearly events at Silver Dollar City and routinely set up SDC’s biggest crowd numbers. The events features extended park hours, with Midnight Madness dates keeping the park open all the way to midnight. The extended hours affect mostly the rides however, with craftsmen, shops, and most shows typically keeping their regular schedules. While our resident SDC purists have misgivings about the notable drop in the park’s Ozarkan ambiance during Moonlight Madness hours, one cannot deny that the revenue numbers seem to reveal something about SDC’s modern customer base. It raises questions about how much effort the park will keep putting into all the little things that make it special when so many of their customers are focused on just the rides. What do you think? Join the discussion on our forums!